Back to agenda Workspaces Managing Flex Workspace: Adapting to User Needs, Optimizing Operations and Services, and Building Brand Identity Wed 20 Sep | 12:25 - 13:10 AUDITORIUM LAR Premium VIP Pass The panel will explore the challenges faced by flex workspace operators in managing their space, particularly in adapting to the changing needs of tenants and balancing shorter rental agreements with the need for stable cash flow. The discussion will address strategies for managing operational costs and pricing, leveraging technology to optimize space utilization and improve tenant experience, and the role of branding and marketing in standing out in a competitive market. Speakers Lara Paemen Managing Director EMEA IFMA Teresa Ciscar Head of Flex Spain - Office Leasing JLL Caleb Parker Founder Bold Moderators Cristina Mateo Rebollo Associate Dean at IE School of Architecture and Design IE University