Tourism and Experience seeking in Emerging Markets Worldwide

Covid-19 was one of the first major disruptions in the hotel sector in recent decades. Once the effects of the first years have been overcome, the hotel market must face new challenges and opportunities, both in terms of destinations and formats, in order to meet an accelerated but volatile demand. In this session, we will discuss these growing global opportunities that the hotel sector can take advantage of if it has the necessary capital resources to reposition its offer.