30 Sept - 2 Oct 2025 | Barcelona, Spain

Three Chimneys One Vision: Catalonia’s Iconic Power-Plant Reborn as a Blue-Green Media Hub

Wed 01 Oct | 15:30 - 16:15

Catalonia’s Tres Xemeneies (“Three Chimneys”) power station dominated Barcelona’s skyline for half a century. Today, a major urban regeneration project will transform the degraded industrial area into a vibrant seafront with 10 hectares of green areas, a large urban park, more than 1,700 homes (40% affordable), and new spaces for creative industries and economic activity. Anchoring Catalunya Media City, this €450 million public-private venture will weave digital-media studios, clean-tech incubators, and waterfront parks into the site’s industrial heritage, honouring its working-class memory while combining soil remediation, turbine-hall reuse, and net-zero retrofits. ULI Spain joins the design team to shape governance, ESG metrics, and social-impact finance, echoing ULI’s C-Change guidelines on transition risk and green infrastructure partnerships.

Speakers
Daria de Seta

Daria de Seta

Garces de Seta Arquitectes

Miguel Díaz Batanero

Miguel Díaz Batanero

Land Development Director at METROVACESA. Co-chair Urban Development Product Council at ULI Spain

ULI Spain,METROVACESA

Moderators
Cristian Oller Angusto

Cristian Oller Angusto

Asset Management for Southerm Europe

Prologis