Back to agenda Residential. MFH & SFH Next-Gen Housing: New Product for New Demand Wed 01 Oct | 16:05 - 16:40 MAIN AUDITORIUM JLL Platinum Pass Premium VIP Pass Explore new-build residential concepts combining flexible design, ESG compliance, and tech integration for evolving demand preferences. Speakers Guillermo Prudenciano Martín Business Developer Manager / Architect 011H Gary McLuskey Global Design Managing Director Greystar Moderators Alfonso Valero Rodríguez Professor of Real Estate Consulting ESCP Institute of Real Estate Finance and Management