E-commerce and the granular distribution of the demand served at home has challenged the concept of the convenience of the commercial offer mix that shopping centers traditionally propose. Investors are aware of and are calling for new and more attractive themes that complement retail in the range of services offered by shopping centers. The experience of being and staying in a shopping center today has much more complex components than those resulting from the traditional leisure and entertainment offer. Spaces where the traditional mix of uses reaches unforeseen complexities that must be addressed to face the competition of ecommerce.