Retail and proximity trade has undergone several disruptions in recent times. E-commerce and the covid19 pandemic affected retail fundamentals. The various retail segments have evolved into centers of trust and testing of products and services. Spaces are more focused on the experience than the transaction changes that landlords and retailers must address. This changing demand and the decoupling of turnover from traffic at the point of sale requires establishing updated rental values and matching asset valuations to their highest and best use.