The hotel market is one of the most dynamic sectors of the real estate industry. Its ability to operationally and commercially manage these establishments has allowed it to generate a very relevant industry for the Real Estate Industry. But changing habits and digitalization threaten this dominance of the hotel sector over the temporal and business needs of its users. We will analyze the projections of the hotel market against the major demand drivers by looking at or taking as a reference the behavior and evolution of the Spanish hotel market.