The real estate sector has based its profitability on product dominance. Supply traditionally ruled the market and was the one that used to set the terms and conditions. But the improvement in market information, its greater transparency, and the presence of companies that require greater flexibility have made knowing the needs of this demand transcendental to ensure the continuity of the operation of the spaces. In this session, we will try precisely to put ourselves in the demand’s shoes in order to develop and manage real estate spaces better.