Graduated in Pharmacy from the U.A.H. He began his professional life in the pharmaceutical sector, closely linked from the beginning to marketing and sales, where he became an international product manager at AstraZeneca. In 2003, together with two other partners, he founded Todoentrada, a promotional marketing company related to leisure, which became a leader in his sector. In 2017 he signed as CEO of 3g Smart Group to launch and develop all the transformation consulting related to spaces.